Day 4: Listing Titles & Tags – AI-Generated Etsy SEO Structuring

Why it’s important

Now that you have great keywords, how you place them in your listing matters. Two crucial components of Etsy SEO are your listing title and tags. The title is one of the first things Etsy’s algorithm looks at when matching a search query, and tags are 13 additional opportunities to match search terms. Well-crafted titles and tags improve your search ranking and also influence whether a shopper clicks your item. It’s a balance: titles should be clear and descriptive for shoppers while packed with relevant keywords for the search engine. Today you will use ChatGPT to restructure your listing titles and optimize all 13 tags.

How to use ChatGPT

You’ll provide ChatGPT with the keywords you found in Day 3, plus any guidelines about your style. It can compose a title that includes the most important phrases while staying readable. Then you’ll generate a list of tags to ensure each one covers a different angle. Be specific about your format requirements, like “keep the title under 10 words” or “output tags as a bullet list.” Double-check the AI’s suggestions for accuracy, length limits (Etsy titles can display around 140 characters, tags have 20), and compliance with Etsy policies.

Prompt to use

Below is a structured “one-shot” prompt that clarifies your goals, context, constraints, and desired output. For best results, remember to use both search and reason mode so ChatGPT can search the internet and do the best reasoning. You can copy-paste (and customize the bracketed parts) to get maximum insight from the free ChatGPT plan.

Reformat my Etsy listing title and generate 13 optimized tags using my chosen keywords.”

Context & details (replace bracketed text):
• Product details: [e.g. handmade 8oz lavender soy candle, rustic label, gift, vegan, relaxing, etc.]
• Main keywords from Day 3: [list your top 5–10 best phrases]
• Title constraints: [e.g. keep it under 10 words, highlight lavender and soy candle, mention farmhouse style, etc.]
• Tag constraints: [need 13 multi-word phrases, each ≤ 20 characters, no duplicates, must reflect the product accurately]

Constraints & requirements:

  1. Generate 2 or 3 title options that place top keywords near the front, remain easy to read, and comply with typical Etsy length guidelines.
  2. Provide exactly 13 tag suggestions. Each tag should be a unique phrase, not repeating the same words in different order.
  3. Mention if any synonyms or alternate phrases could be subbed in if needed.
  4. Acknowledge these are AI guesses—real Etsy data might differ.
  5. Keep them relevant to the product’s main features.

Desired output:

  1. A few recommended title drafts (2–3).
  2. A bullet list of 13 tag ideas.
  3. A short explanation of how each tag or title might help reach different buyer searches.

If any part is unclear, list what extra info you’d need so I can refine the prompt or respond. Format the response in numbered or bulleted sections for clarity.

 

 

Step-by-step action plan for Day 4

1. Review Etsy’s title/tag best practices

Make sure your title leads with top keywords. Keep it readable, not a keyword dump. Use all 13 tags, ideally each a multi-word phrase. Avoid repeating the same phrase. Categories and attributes act like keywords too, so no need to duplicate them as tags.

2. ChatGPT title draft prompt

Use the single prompt above, feeding ChatGPT your final keyword list from Day 3 plus constraints. For example:
“Create 3 Etsy listing titles for a handmade lavender-scented soy candle (8oz) with rustic farmhouse style. Keep them under 10 words.”

3. Refine the title if needed

If titles are too long, bland, or missing a key phrase, say “Include ‘aromatherapy’ in option #2 and keep it smooth.” Iterate until satisfied.

4. ChatGPT tag generation prompt

Next, prompt: “Suggest 13 Etsy tags (each ≤ 20 chars) for this lavender soy candle, referencing my top keywords. Each must be unique.”
If the AI lists more than 13 or duplicates, pick the best.

5. Select and polish tags

Check for length, no duplicates, no policy violations. If you see “lavender soy candle” and “soy candle lavender,” keep only one. Ensure each tag is relevant and not overshadowing attributes already set in Etsy.

6. Implement in your Etsy listing

Copy your chosen title into the listing title field. Paste your 13 tags in the tag fields. Confirm it’s not too long or truncated. Double-check for accuracy.

7. Repeat for other listings

Prioritize best sellers or items with traffic but no sales (they might benefit most from refined titles/tags). Use the same ChatGPT approach, customizing each time.

Metrics to Track

After updating titles and tags, Etsy’s search algorithm may need a day or two to re-index. Track your search impressions in Etsy Stats—how often your listing appears in search. Also watch click-through rate (CTR). A typical good CTR might be around 2%. If impressions or CTR rise, your new SEO structuring likely helped.

Outcome

By the end of Day 4, your listing titles and tags will be fully optimized. You’ll have a clear, appealing title targeting your main keywords, and 13 multi-word tags that capture different search angles. This sets you up for improved visibility in Etsy search, more clicks, and potentially higher sales.

Subscribe for more AI strategies to grow your shop

and get our free Etsy Shop Checklist Scorecard

to evaluate your shop’s strengths and weaknesses. 

Back to blog