Day 5: Product Descriptions – AI-Crafted Copy That Boosts Conversions
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Why it’s important
Once a shopper clicks your listing, the description can turn that click into a purchase. A great product description answers buyers’ questions, highlights benefits, and conveys your brand’s personality—ultimately raising conversions. Etsy also considers description keywords in search ranking (after titles/tags), giving an additional SEO edge. But the main goal is conversion: reassure the customer that this product meets their needs. Today, you’ll use ChatGPT to write or improve your product descriptions, ensuring they’re clear, engaging, and persuasive while reflecting your shop’s unique voice.
How to use ChatGPT
Treat ChatGPT like a skilled copywriter: feed it the product’s key details, your desired tone, and any must-include information (like dimensions or materials). Specify if you want a concise or story-driven style. You might have ChatGPT draft a core description, then refine or condense it. Always double-check for accuracy—especially measurements or material claims—and align it with Etsy policies (avoid unproven health claims, for instance). Adjust wording to keep your brand’s authenticity.
Prompt to use
Below is a structured “one-shot” prompt that clarifies your goals, context, constraints, and desired output. For best results, remember to use both search and reason mode so ChatGPT can search the internet and do the best reasoning. You can copy-paste (and customize the bracketed parts) to get maximum insight from the free ChatGPT plan.
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Write or refine my Etsy product description to increase conversions, ensuring it covers key features and brand tone. Context & details (replace bracketed text): Constraints & requirements:
Desired output:
If any part is unclear, list what extra info you’d need so I can refine the prompt or respond. Format the response in numbered or bulleted sections for clarity.
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Step-by-Step Action Plan for Day 5
1 Outline key details
For the listing you’re optimizing, note all must-include points: physical specs, shipping/processing, special features, brand story, etc. Also gather any common buyer questions so you can address them proactively.
2 Choose a tone
Decide if your shop voice is playful, minimal, vintage-inspired, etc. Write it down, so ChatGPT knows to adopt that style. Example: “Tone: warm, slightly whimsical, with a focus on eco-friendly benefits.”
3 Refine and personalize
Read ChatGPT’s draft. Does it capture all essential info? Are the tone and word count right? If it’s too long, say “shorten this to one paragraph but keep the mention of 40 hours.” If it missed the twine detail, prompt “add a sentence about the twine ribbon for a farmhouse look.” Also verify no overblown claims or incorrect data.
4 Optimize the first sentence
Ensure the opening lines mention top keywords (like “Handmade Lavender Soy Candle”) naturally. This benefits SEO since Etsy shows a snippet in search. Also consider hooking the buyer with a unique selling point: “Hand-poured in small batches, our lavender soy candle brings cozy farmhouse charm...” etc.
5 Proof and implement
Copy the final version into your Etsy listing description. Check for grammar, brand consistency, or policy compliance. Make sure you haven’t implied any unbacked health claims. Save your updated description.
6 Apply to other listings
Repeat for each product, possibly in the same chat session. But tweak each one enough so they sound unique; don’t just paste the same text. Keep relevant keywords and brand identity but reflect each item’s specifics.
Metrics to Track
A better description primarily boosts conversion rate. Track your baseline conversion rate from Day 1 or your current stats. If descriptions reduce buyer hesitation, your conversion might nudge up in a couple of weeks. Also watch if fewer customers ask routine questions—meaning your new copy addresses them. If you have some listings with updated descriptions vs. older ones, compare their added-to-cart or order rates. Even a small bump in conversions can significantly raise your overall sales.
Outcome
By today’s end, you’ll have a polished, brand-aligned description for at least one listing—ensuring it highlights features, addresses questions, and encourages shoppers to buy. Combined with your improved photos, keywords, and tags from previous days, this upgraded description can further boost sales and reflect your shop’s unique appeal.